The Salvation Army is an effective organization because of its strong partnership with donors and volunteers. The basis for this partnership is rooted in confidence and trust.
In order to earn this trust, The Salvation Army strives for two things:
1. To keep the overhead low, ensuring that your money supports change in the community and
2. Transparent spending, ensuring that you, the donor, can see where the money is going.
View our national Annual Report online at http://annualreport.salvationarmyusa.org/
Independent Report Ranks The Salvation Army “High” In Several Categories
Nonprofit Power Brand 100 Report
According to the study, The Salvation Army is the most familiar nonprofit brand to consumers.
Other notable findings:
There is an interesting analysis of the top 10 nonprofit brands included in the report that makes for interesting reading.
To view the report, visit www.coneinc.com/nonprofitpowerbrand100
|The Salvation Army highly respects your privacy as a Donor.
For this reason, we do not rent, sell, or exchange our Donor mailing list.