The Weather Channel Teams Up with Aaron
Neville and The Salvation Army for Debut of its New Holiday CD and Single
“Holiday Party” CD 

A Weather Channel-exclusive Aaron Neville Single Benefits The Salvation Army

ATLANTA (Nov. 5, 2009) – The Weather Channel® (TWC), in
partnership with singing legend Aaron Neville and The Salvation Army, announces
the release of “Holiday Party,” a holiday music compilation album.  The CD
features the single “Please Don’t Forget” by Aaron Neville, and a portion of
the proceeds from the single and the CD, both available by download from
theweatherchannelmusic.com, will be donated to The Salvation Army’s Annual Red
Kettle Christmas Campaign.

“We are very excited to expand The Weather Channel music
collection with the release of our new holiday album, ‘Holiday Party,'”
said Robyn Coward, director of licensing and merchandising for The Weather
Channel. “The timing of this campaign aligns perfectly with the holiday season
and the recent launch of theweatherchannelmusic.com.”

“Holiday Party” features a mix of upbeat and festive music. Along with
classic holiday songs, the CD offers the all-new single “Please Don’t Forget”
by Grammy Award-winner Aaron Neville.  A song about true joy and peace
received from helping others, “Please Don’t Forget” follows in the tradition of
the “original” Salvation Army Christmas song “Silver Bells,” which also is
performed by a Salvation Army brass band on the CD.  “Silver Bells,”
inspired by the iconic Salvation Army bell ringer, was originally recorded by
Bing Crosby in 1950.

Neville also lends his voice to the holiday classics “White Christmas”
and “Go Tell It On The Mountain” from his album “Christmas Prayer.”
“Holiday Party” features other well known artists such as Ray Charles, The
Beach Boys, Amy Grant, The Salvation Army Ensemble, One Approved, Matt Belsante
and Blessing.  Classic holiday songs include “All I Want For Christmas,”
“Little Drummer Boy,” the Charlie Brown Christmas Theme and others.

“One of the sounds I love about the holiday season is the ‘ring
ring’ of Salvation Army bells at Red Kettles. It brings hope, happiness and
awareness to so many around the U.S.  It’s such an honor to partner with
The Salvation Army and The Weather Channel on this holiday collection and new
song. ‘Please Don’t Forget’ is just a reminder to reach out a hand to our
brothers and sisters who may need a little extra help this holiday season and
every season for generations to come,” said Aaron Neville.

Aaron Neville will appear for the special premiere performance of “Please
Don’t Forget” Friday, Nov. 20 on Wake Up with Al, The Weather Channel morning
show hosted by Al Roker and Stephanie Abrams.  The Weather Channel, Aaron
Neville and The Salvation Army also have joined forces to promote the single
and the CD.  TWC will support the effort from weather.com as well as on
air. The single “Please Don’t Forget” – available exclusively on the “Holiday
Party” CD – and the full CD will both be available for purchase and download
from theweatherchannelmusic.com.  “Holiday Party” will be distributed to
the retail market via EMICMG Distribution, a subsidiary of EMI Music.  The
CD will be available at major retailers such as Wal-Mart.

“The Salvation Army has a strong musical tradition so this partnership is
a natural fit,” said Major George Hood, national community relations and
development secretary for The Salvation Army.  “This is an excellent way
for people to help their neighbors in need by supporting the Red Kettle
Campaign while enjoying some great music in the process.”

The release of “Holiday Party” follows past CD release successes from
The Weather Channel.  In December 2007, TWC’s debut album “The Weather
Channel Presents…Smooth Jazz” hit number one on Billboard’s current
contemporary jazz charts and became a top-20 seller on Amazon.com.  In
spring 2008, a second “Smooth Jazz II” compilation was on Amazon.com’s Top-40
list for several weeks. Both CDs are available at www.weather.com/store, Best
Buy and Amazon.com.

About The Weather Channel Companies
The Weather Channel Companies (TWCC) is made up of The Weather Channel Network
(TWCN), The Weather Channel Interactive (TWCi), and Weather Services
International (WSI).  The Weather Channel® is based in Atlanta and is
seen in more than 99 million U.S. households.  TWCN also operates
Weatherscan, a 24-hour all-local weather network; The Weather Channel Radio
Network; and The Weather Channel HD.  TWCi, which includes the
weather.com® site, The Weather Channel Desktop and The Weather Channel
Mobile, reaches more than 40 million unique users online each month and is the
most popular source of online weather, news and information according to
Nielsen//NetRatings.  WSI, headquartered in Andover, MA, primarily
provides business-to-business weather services, particularly for the media,
aviation, marine and energy sectors. TWCC is owned by a consortium made up of
NBC Universal and the private equity firms The Blackstone Group and Bain
Capital. For more information, visit www.weather.com/press.

About Aaron Neville Aaron was the first Neville to
burn his way up the national charts when “Tell It Like It Is” hit number one in
1966. The Neville Brothers, with Aaron as one of the lead vocalists, went on to
record a series of memorable albums, including Yellow Moon (for which Aaron
wrote the title track). Aaron’s solo career hit another high in the Nineties
when Linda Rondstadt and George Massenburg  produced Warm Your Heart. He
won two Grammies for his duets with Linda Ronstadt on “Don’t Know Much” and
“All My Life,” both Top Ten hits. In 1994, he won Best Country and Western
Vocal Collaboration with Trisha Yearwood for “I Fall to Pieces.” In this same
period, he also won Best Male Singer two years running in the Rolling Stone
critics’ poll. After five decades of consistent hit-making, Aaron Neville has,
in the words of one Rolling Stone writer, “reached a highpoint in a career
marked by artistic superlatives. Bring It On Home – The Soul Classics is an
album for the ages and Neville’s most remarkable work to date.” Aaron continues
to record new music and tour internationally with both The Neville Brothers and
with his Quintet featuring Charles Neville.  For more information, go to
www.aaronneville.com.

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